Section your buyer base into teams you wish to goal with particular messages or campaigns. Every viewers is represented by a listing of e-mails, cellphone numbers, or Fb person IDs (UIDs).
If you add your listing into Energy Editor, the listing’s contents are hashed, or encoded. In keeping with Fb, your listing of e-mails or cellphone numbers will not be uploaded to Fb’s servers—solely the hashes are uploaded.
Your hashed listing is in contrast with hashed information within the Fb system
UIDs of matched Fb customers might be added to a Customized Viewers you created in Energy Editor. idea of muscle pumping On the finish of the method, matched and unmatched hashes are discarded. Repeat for as many segments as you want to outline.
Advert concentrating on
Your customized audiences are saved in your account for use in advert concentrating on (or exclusion). Energy Editor Shows the scale of your matched viewers, together with a attain estimate for any advert concentrating on you select.
When Fb has linked the dots between your prospects and its database, you’ll then be capable of goal particular Market advertisements or Sponsored Tales to your current prospects who should not already followers of your model, urging them to “like” your web page on Fb in trade, say, for a member–unique low cost. You can additionally goal particular occasions, promotions, or different Fb campaigns to explicit segments inside your buyer base.